Automation isn't just for tech companies. Today, we're looking at "Sweet Treats," a local family-owned bakery that used Brevo to revolutionize their business.
Achieved in just 3 months using a simple 3-step automation workflow.
The Problem
Sweet Treats had a loyal customer base, but they were losing money. Why? They had no way to retain customers. People would come in, buy a coffee, and maybe not return for 2 months.
Owner Maria tried using Mailchimp, but the costs for her 2,000-person list were eating into her profits, and she found the interface too confusing to set up automated birthday coupons.
The Solution: Switching to Brevo
Maria switched to Brevo's Free plan. Here is the exact strategy she used:
1. The "Birthday Club" Popup
She put a simple form on her website: "Join our Birthday Club and get a Free Cupcake." This captured emails and birthdates.
2. The Automated Workflow
In Brevo, she set up a "Date-based" automation.
On [Birthdate] at 8:00 AM -> Send Email "Happy Birthday! Here is your coupon."
3. The "We Miss You" Trigger
If a customer hadn't ordered online in 60 days, Brevo automatically sent a "10% Off Your Next Order" email.
The Results
The results were immediate. The "We Miss You" campaign alone recovered 15% of lost customers. The Birthday campaign drove foot traffic every single day.
Cost to Maria: $0. Because she sends fewer than 300 emails a day, she stays on Brevo's free plan.
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